One of the simplest ways to define creativity is as the process of bringing something new into the world. At the business level, creativity can be defined as taking multiple ideas and merging them together to create one new, completely original idea. The iPhone is an example of creativity in action, as is Netflix’s original business model of offering people DVDs through the mail, and later, access to content over streaming. DVDs existed before Netflix, but there weren’t companies letting people rent them — for an indefinite amount of time — via mail order. Likewise, people could stream videos before Netflix, but the quality was often questionable, as was the legality of doing so.
Business for successful life