A common mistake people make when it comes to creativity is believing that it’s innate and not a skill that can be developed. People frequently say things along the lines of “I’m just not creative.”
Saying that you’re not creative is in many ways like saying you don’t know French or haven’t read the new bestseller yet. It is a temporary state of being. You can learn to be creative. One of the first steps to take when developing your creativity is to ask yourself questions that have to do with problems your business faces. You can start with one question, such as “how do we differentiate ourselves from our competitors?”, then find ways to rework or rephrase it. Doing so gets you to approach the problem from a new and different angle, and, ideally, come up with a completely new solution to the problem.