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Honest taste from an honest face” just happens to be the ad slogan for the firm`s new Quaker Oat Squares, a cereal that the Chicago-based firm began selling in the country`s midsection last fall. The marketing area represents about 25 percent of the U.S.This whole-grain oat cereal, which competes with brands like Wheat Chex, Crispix and Shredded Wheat, has done well enough so far that the company told analysts here that the product will be introduced nationally in May.James R. Tindall, executive vice president of Quaker`s U.S. Foods Group, said the firm was encouraged by initial response to Quaker Oat Squares, hence the move nationally.

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