Starting a business is difficult, there’s no doubt about it. But sustaining, nurturing, and growing a business is far more difficult than simply starting one. Starting a business is just laying out ideas, which always seems very fascinating during the initial phase. But when you actually jump into the swamp, only then do you realize all of the facts. Many start a business with guns blazing, but the majority of them don’t last long (or we can say that they “fail to sustain”). On the other hand, some entrepreneurs enter the market, conduct a failed experiment, and then come back stronger and mightier. What is the difference between the two? Which approach should you choose so that your business sustains and grows over an extended period of time? Allow me to make it simple for you. Remember this bold statement Half the war is won in the mind even before the war gets started. Wise words. That statement prevails because whether you will lose a battle or win a battle is already decided based on the strategy that you design for the battle. That same rule applies to business too.